I wouldn’t mind, but splitting children’s books strictly along gender lines is not even good publishing. Just like other successful children’s books, The Hunger Games was not aimed at girls or boys; like JK Rowling, Roald Dahl, Robert Muchamore and others, Collins just wrote great stories, and readers bought them in their millions. Now, Dahl’s Matilda is published with a pink cover, and I have heard one bookseller report seeing a mother snatching a copy from her small son’s hands saying “That’s for girls” as she replaced it on the shelf.
You see, it is not just girls’ ambitions that are being frustrated by the limiting effects of “books for girls”, in which girls’ roles are all passive, domestic and in front of a mirror. Rebecca Davies, who writes the children’s books blog at Independent.co.uk, tells me that she is equally sick of receiving “books which have been commissioned solely for the purpose of ‘getting boys reading’ [and which have] all-male characters and thin, action-based plots.” What we are doing by pigeon-holing children is badly letting them down. And books, above all things, should be available to any child who is interested in them.